Career branding, done properly, isn't about being seen more. It's about being understood correctly by the people deciding your next move, in rooms you’re not (yet) invited into. That's the work I did at Meta for nearly ten years, building executive positioning and thought leadership at the highest level, and it's the work I now do individually through It's Not Personal Branding for senior marketing, GTM, and sales leaders who are ready to stop leaving that story to chance.