David Lerech is a leading entertainment-industry AI consultant and senior media executive, advising leadership at some of the world's largest studios, streamers, and production companies on AI strategy, and adoption. He has advised executives and teams from Netflix, Amazon, Warner Bros. Discovery, Apple, NBCUniversal, Sony Pictures Television, Paramount, Lionsgate, the BBC, and many of North America's top production companies. David's authority comes from doing the work: he spent two decades as an Executive Producer at major production companies, where he pioneered AI-driven content for leading studios and broadcasters. Today he leads media companies through the AI transition from in-office to in-production deployment of generative AI tools inside real production environments.